Hello My Name Is Awesome: How to Create Brand Names That Stick [16 Pt Large Print Edition]

Every year 6 million companies and more than 100000 products are launched. They all need an awesome name but many (such as Xobni Svbtle and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book ace naming consultant Alexandra Watkins explains how anyone - even noncreative types - can create memorable and buzz - worthy brand names. No degree in linguistics required. The heart of the book is Watkinss proven SMILE and SCRATCH Test - two acronyms for what makes or breaks a name. She also provides up - to - date advice like how to make sure that Siri spells your name correctly and how to nab an available domain name. And youll see dozens of examples - the good the bad and the so bad she gave them an award. Alexandra Watkins is not afraid to name names.Â