HERITAGE���S CULTURAL COMMUNICATION IN THE AGE OF ONLINE INFORMATION

The Huashan Rock Art site is a cultural tourism site of considerable importance in the development of domestic tourism focusing on heritage and history. As a previously peripheral part of Chinese society Huashan has a significant role in explaining to Chinese people the extent and complexity of their history. Yet creating advantage competitive in the heritage tourism industry has been hampered by lack of deeply digging for value and communication of heritage culture and the private sector and the Third-party management sector is not well-positioned to make up for the shortfall. Under these circumstances a program of quantitative research was launched using data analysis of questionnaire to investigate the means through three aspects: (1) Promotion of Cultural Communication through Online Information，(2)Promotion of Cultural Communication through Online Marketing(3) Extent of Awareness of Heritage Cultural Communication of it among consumers.