Het gevecht met de boeken. De uitgeversstrategieën van de familie Verdussen (1589-1689)

This PhD study researches the editorial strategies of an Antwerp based family of printers the Verdussens. Based on unique sources and on research done in Belgium Spain and Mexico this study wants to emphasize the role of the printer-bookseller in early-modern Europe as the main financier creator and distributor of the only mass medium of its time. The strategical decisions of the Verdussen company allowed them to stay in business for more than two centuries in a politically and economically difficult times.