Hidden WOMBAT

<p><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>Good ideas are killing great companies.</span></p><p><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>A waste of money brains and time (WOMBAT) is guaranteed if your company thinks product first market second.</span></p><p><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>Every late-stage failure every pivot is a testament to this. When you're wrong about the market you cannot be right about the product so how do we fix this fundamental error?</span></p><p><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>Needs-Driven Innovation (NDI)-inspired by Stanford University's Biodesign program-turns the typical innovation process on its head. Instead of failing with product-market fit NDI discovers </span><em style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>market-product fit</em><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>. Every time.</span></p><p><span style=background-color: rgba(0 0 0 0); color: rgba(0 0 0 1)>Reversing the accepted dogma NDI eliminates hidden WOMBATs so that every great market finds its great idea.</span></p><p><br></p><p><br></p>