High Performance Pharma Brand Management - A Proven Path to All the Success and Money You Will Ever Need in the Most Elite Job of the Pharma Industry

This book is for: 1. Current pharma brand managers and above who want to improve and progress in their career and command money. 2. Learn advanced foundation skills/strategies on: professionalism, branding, communications, creativity, field, promotional inputs, differentiation, moving up, metrics, brand plan, NPD, customer, money skills, strategy, expenses, tactics, etc. 3. The MBA student who wants to become a brand manager and wants to learn the ways to prepare for it. 4. Those B.Pharm students who are not aware of this career option, and also those who want to become a Pharma Brand Manager, but have not planned for it yet. 5. The B.Pharm/Science graduate who has joined as Professional Service Representative and wants to become a brand manager. Manish Khandpekar is a B.Pharm (The Bombay College of Pharmacy) and PGDBA (Marketing) from Mumbai with 22 years of experience in the top organizations like Zydus & Ipca. He joined as a medical representative and went on to become a vice president in 15 years. From managing small brands to building 100-500 crore value brands, he has had sustainable competitive experience in marketing, sales and as operations head. PRACTICAL, PRESCRIPTIVE, EXHAUSTIVE, EDUCATIVE, VALUABLE TOOL and with ALL REAL LIFE EXAMPLES - A MUST HAVE IN LIBRARY for every pharma brand management professional. - DR. GANESH NAYAK I EXECUTIVE DIRECTOR I ZYDUS CADILA I (Global Testimonials Inside: Allergan, Accord Singapore, Arrotex Australia, Abbott, Apex, Alkem, Astra KF, Bristol Meyer Squibb New York CMA, Biocon, DRL, Glenmark, Ipca, F. Hoffmann La-Roche AG Switzerland, Indegene, Intas, Merck KGaA, Sanofi, Tablets India, Troikaa, Torrent, Theryco, Wockhardt, Zydus etc)