The High-Profit Selling

<p><strong>This book teaches salespeople to rethink their approach to sales goals--so they not only sell a greater quantity but sell with the bottom line in mind.</strong></p><p>In the high-pressure quest to make a sale acquire a contract and beat out other bidders sales professionals frequently resort to short-term strategies like cutting prices offering discounts or making other concessions. By explaining how short-term strategies are destructive to the long-term sustainability of a business <em>High-Profit Selling</em> helps salespeople instead focus their energy on profit sales that successfully execute product price increases while maintaining and strengthening current customer relationships.</p><p>In this invaluable resource you'll learn: </p><ul><li>how to avoid negotiating actively listen to customers </li><li>match the benefits of products or services with customers' needs and pains </li><li>confidently communicate value </li><li>and ensure prospects are serious and not shopping for price.</li></ul><p>Too many salespeople believe that a sale at any price is better than no sale at all. <em>High-Profit Selling</em> teaches them to do away with this logic and instead make sales that satisfy and add value to both the client and company.</p>