High-Tech Marketing Simplified

<p>This book is not leveraging any research or university study;</p><p>I'm drawing on more than 25 years of electronics design technical</p><p>support sales business development and marketing experience.</p><p>If you are looking for all the details needed to effectively</p><p>market your semiconductor technical product or service this</p><p>book is for you. Given that most of my career has been in semiconductors</p><p>much of the focus will be for that technology but</p><p>the majority of the content is applicable to other technical and</p><p>related fields. There is no pontification or needless background</p><p>data to explain the key actions and process steps required. This</p><p>book gets right to the point and I use many work examples to</p><p>further clarify each stage of the process. High-Tech Marketing</p><p>Simplified is intended to explain in an organized step-by-step</p><p>manner how to define segment position go to market and</p><p>promote your technical product or service. There are ten fundamental</p><p>tasks to follow through the process and I've laid them all</p><p>out for you.</p><p>If you are a semiconductor or technical professional</p><p>supporting product or technical marketing or marketing</p><p>communications and you want to improve your skills this book</p><p>will prove invaluable in that endeavor. The process laid out will</p><p>be a priceless guide to follow for future product releases. In</p><p>addition start up companies technical agency representatives</p><p>and consultants will benefit greatly from the information</p><p>presented. C level executives and marketing leaders will also</p><p>gain new insight into what is really needed in order to achieve</p><p>successful technical product launch and execution. There is</p><p>something for everyone in High-Tech Marketing Simplified: An</p><p>Insiders Shared Experience.</p><p><br></p>