Highly Effective Marketing Analytics

<b><i>Highly Effective Marketing Analytics</i> infuses analytics into marketing to help improve marketing performance and raise analytics IQ for companies that have not yet had much success with marketing analytics.</b> <p>The book reveals why marketing analytics has not yet kept the promise and clarifies confusions and misunderstanding surrounding marketing analytics. <i>Highly Effective Marketing Analytics</i> is a highly practical and pragmatic how-to book.</p> <p>The author illustrates step by step many innovative practical and cost-effective methodologies to solving the most challenging real-world problems facing marketers in today's highly competitive omnichannel environment.</p>