Hired to Fight Hired to Win

<p>When it comes to elections campaigns matter. And despite the ever-increasing role of volunteers and amateurs modern American political campaigns are a professional affair. Understanding how they are run and how campaign strategies are set requires an in-depth analysis of what political consultants do from opposition research to public opinion polling and from directing media strategies to mobilzing voters--with fundraising a priority at all stages. At all levels of the electoral arena modern sophisticated campaigns cannot hope to be effective without the guiding disciplines of professional consultants. </p> <p></p> <p>This thoroughly updated edition of Dennis W. Johnson's classic text originally titled<i> No Place for Amateurs</i> highlights the growing importance of social media targeting and analytics Super PACs and dark money in a post-<i>Citizens United</i> world.　</p>