English
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About The Book
Description
Author
<p>In this book world-renowned brand expert Ana Andjelic shows how modern brand strategy needs to be redefined as the strategy of cultural influence how brands today influence culture how brands should address audiences and how the new approach to cultural hitmaking works organizationally and operationally.</p>
Piracy-free
Assured Quality
Secure Transactions
Delivery Options
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*COD & Shipping Charges may apply on certain items.
Review final details at checkout.
Details
ISBN 13
9781032874463
Publication Date
-13-12-2024
Pages
-220
Weight
-320 grams
Dimensions
-156x234x11.9 mm
