Holiday attachment - The construct measure and its relation with customer loyalty
by
English

About The Book

Doctoral Thesis / Dissertation from the year 2004 in the subject Tourism - Miscellaneous grade: none Goa University (Goa University India) language: English abstract: The content of the thesis may be summarized as follows:a) Conceptualization development and validation of a scale to measure holiday attachment.b) Examination of holiday attachment as an antecedent of tourist loyalty.c) Test of the proposed mediation-moderation model involving holiday dependence holiday identity novelty seeking and loyalty.KEYWORDS: Scale Development Holiday Attachment Holiday Utility Holiday Identity Holiday Contextuality Holiday Dependence Novelty Seeking Customer Loyalty Mediation and Moderation.
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