Holistic Email Marketing

<p><strong>It's time to put the 'marketing' back into email marketing.</strong></p><p></p><p>Adopting a holistic approach to email marketing will help you break through barriers serve your customers better and drive stronger results for your company.</p><p></p><p>Fully updated this second edition of <em>Holistic Email Marketing</em> is a reliable source of up-to-date practical guidance inspiration and thought leadership to make your email marketing programmes dynamic.</p><p></p><p></p><p>This book will enable you to:</p><p></p><p>• Master the principles of holistic email marketing to drive higher engagement and ROI</p><p></p><p>• Create persuasive customer-focused campaigns using behavioural science and psychology</p><p></p><p>• Develop email strategies that build lasting meaningful customer relationships</p><p></p><p>• Confidently analyse and refine your campaigns for continuous improvement</p><p></p><p>• Stay ahead of trends with actionable insights into AI automation and personalisation</p>