Homo Zapiens

The collapse of the Soviet Union has opened up a huge consumer market but how do you sell things to a generation that grew up with just one type of cola? When Tatarsky a frustrated poet takes a job as an advertising copywriter he finds he has a talent for putting distinctively Russian twists on Western-style ads. But his success leads him into a surreal world of spin doctors gangsters drug trips and the spirit of Che Guevera who by way of a Ouija board communicates theories of consumer theology. A bestseller in Russia <b>Homo Zapiens</b> displays the biting absurdist satire that has gained Victor Pelevin superstar status among today's Russian youth disapproval from the conservative Moscow literary world and critical acclaim worldwide.