Homo Zapiens

The collapse of the Soviet Union has opened up a huge consumer market but how do you sell things to a generation that grew up with just one type of cola? When Tatarsky a frustrated poet takes a job as an advertising copywriter he finds he has a talent for putting distinctively Russian twists on Western-style ads. But his success leads him into a surreal world of spin doctors gangsters drug trips and the spirit of Che Guevera who by way of a Ouija board communicates theories of consumer theology. A bestseller in Russia Homo Zapiens displays the biting absurdist satire that has gained Victor Pelevin superstar status among today''s Russian youth disapproval from the conservative Moscow literary world and critical acclaim worldwide.