Hook Point: How To Stand Out In A 3-Second World (English)

Hook Point: How to Stand Out in a 3-Second World by out of the box thinker Brendan Kane breaks down the most effective strategies to generate new opportunities innovate and scale your business and create a compelling brand―both online and off―so you can thrive in the new micro-attention world in which we live.A lot of people know who they are what they do and a few even know why they do it―but even when brands or individuals have clarity in these areas they often struggle to grab a potential audience’s attention for long enough to get them to learn about their attributes. Others have amazing products or services that fail to achieve great success because they don't know how to talk about what they do effectively. This is because digital and social media have reshaped our world into one of micro-attention. There are over sixty billion messages shared on digital platforms each day and the average person is exposed to between four thousand to ten thousand ads a day. This bombardment of stimuli has changed the way we communicate and market content both online and off. In fact research shows that you have less than three seconds to capture a person’s attention. With such a short window of time we need to hook audiences quickly efficiently and consistently if we want to successfully fuel brand awareness and growth. Luckily Brendan Kane an out of the box thinker and strategist who’s built platforms for celebrities like Taylor Swift and Rhianna and worked with Fortune 500 companies like Paramount Viacom and MTV has mastered the art of standing out. In Hook Point: How to Stand Out in a 3-Second World he reveals the power of hook points―a communication tool that helps marketers package their messages in a succinct attention-grabbing way that leads to better opportunities both online and off. Whether you’re promoting a brand product or service this book is the essential guide for making it in our three-second world.