Horses Can Fly : Fire up your PR Strategy for Disruptive Markets

Mobile Internet and availability of affordable smartphones are dramatically altering how audiences consume news. People are transforming from passive recipients of news to active news explorers commentators and activists with views that constantly fashion and demolish stories. To stay relevant in an age of volatile public opinion corporate storytelling will have to move beyond influencing media narratives. Horses Can Fly offers powerful and insightful ways to engage with customers investors and community by riding the waves of disruption in media.