Hospital Marketing: In-patient satisfaction

In today''s competitive world satisfaction is placed at the heart of a company''s strategy it is the objective towards which all efforts are directed because a lost customer is first a loss of image then a financial loss and finally additional expenses in time and money to find new customers. Customer satisfaction has now become a necessity for the hospital environment in order to improve patient conditions.Patients have become more and more demanding they expect special services. This fierce competition between companies has led hospital institutions to develop services aimed at satisfying hospital users the key to their success. Services that meet patients'' needs. This work will enhance the value of hospital marketing. It will help health care staff to improve the delivery of hospital services.