Hot Prospects: The Proven Prospecting System to Ramp Up Your Sale

Whatever good or service youre selling five likely customers are worth a hundred random names. No one can help you find new business by finding those five -- or five hundred or fifty thousand -- best-qualified customers better than Bill Good.. For over a decade Bill Goods guide to increasing new business by finding the right prospective customers has been an invaluable resource to people in every imaginable profession involving selling. Now completely revised and updated to include lessons on how email fax machines and the Internet can be incorporated into an effective prospecting and selling campaign it is the most valuable tool a salesperson can own.. Anyone who does any prospecting or selling by phone -- from securities insurance and real estate to fund-raising -- knows the frustrations and rejections inherent in cold calling. Many people come to fear it. But why should this be so? Certainly there are people out there who need and want the product youre selling. If only you could more efficiently generate a list of just those people weed out the hopeless cases and launch a simple and highly effective campaign to win them to your side. Prospecting Your Way to Sales Success shows you how to do just that. Bill Good draws on all hes learned from a long successful career teaching companies and individual entrepreneurs how to create successful prospecting campaigns. He jettisons the stale old-school dont-believe-a-customer-who-says-no philosophy for a plan of attack that finds good prospects while quickly screening out unqualified uninterested customers. From the first contact to the final close Bill Good will help you design a complete customized prospecting campaign.. In this new revised edition bursting with fresh ideas for incorporating new media and new technologies into his proven campaign strategies Bill Good has updated a classic and given salespeople everywhere a book they cant afford to live without.