How brands resonate meaningfully with their target audience

Essay from the year 2014 in the subject Design (Industry Graphics Fashion) grade: 1.1 Central Queensland University course: Brand Image Design language: English abstract: All aspects of a brand image should resonate with its target audience in order to create a meaningful relationship. Before a brand can improve the lives of those who use it the identity of both needs to be clearly understood by the other. Once this is established a relationship can be forged and nurtured much like a relationship between two people. Like a relationship the parties need to bond to listen to grow to be authentic and to stay that way.When Interbrand (2014) the world's largest brand consultancy released their 2007 Brand Marketers Report the following five top aspects of successful branding were revealed (Airey 2007):1. Consistency2. Understanding of Customer/Target3. Message/Communication4. Creative/Design/Brand ID5. RelevanceMany other aspects were of course discovered in the survey but the best practises may be found under these top five - the first beating the second by twice the percentage (Airey 2007). When implemented successfully valuable brand equity can be attained attracting a responsive audience and relevant target customers.