How Creativity is Changing China

The question Professor Li Wuwei investigates is not 'whether' creativity<br/>is changing China - but 'how' creativity is changing China. The outcome<br/>will have a profound impact on how China develops and its economic role<br/>in the world.<br/><br/>Creative industries maintain and protect historical and cultural <br/>heritage improve cultural capital and foster communities as well as <br/>individual creativity. This leads to the improvement of cultural assets <br/>of cities the establishment of city brands and identity the promotion <br/>of the creative economy and overall economic and social development. In<br/>this context creativity is changing China forever.