HOW HARSH MARIWALA GROOMED MARICO (HB)

AN EYE-OPENING ACCOUNT OF HARSH MARIWALA’S VISION MANAGEMENTSTYLE AND ACTIONS TAKEN TO SHAPE THE ORGANIZATIONHarsh Mariwala just out of college joined Bombay Oil Industries Ltd (BOIL) as the fourthgeneration scion in his family's traditional spice trading and consumer oil manufacturingbusiness. He learned the key drivers of growing a profitable consumer product business onthe field in the inhospitable hinterlands of Maharashtra and Gujarat—the first Mariwalato do so. Alongside through reading and taking the initiative to learn from mentorsnational and global he soaked up the essentials of building sustainable brands and creatinga multi-channel network in sync with the times. He demonstrated vision and leadershipin transforming the quality conscious traditionally run family commodity business toa professionally managed branded consumer goods giant—Marico—in the face of wellmanaged international competition in the Indian market. Marico is today an emergingmarket multi-national with a noticeable presence in the domain of branded health andbeauty products making a difference to peoples’ lives in 25 countries.