How Music Grows Brands
English


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About The Book

<p><span style="background-color: rgba(0, 0, 0, 0); color: rgba(0, 0, 0, 1)">Music is a motivator, a respite, a provocateur. When used strategically in business, it creates culture and connects brand with consumer.&nbsp;</span></p><p><br></p><p><span style="background-color: rgba(0, 0, 0, 0); color: rgba(0, 0, 0, 1)">In </span><em style="background-color: rgba(0, 0, 0, 0); color: rgba(0, 0, 0, 1)">How Music Grows Brands</em><span style="background-color: rgba(0, 0, 0, 0); color: rgba(0, 0, 0, 1)">, branding experts and music industry executives</span><strong style="background-color: rgba(0, 0, 0, 0); color: rgba(0, 0, 0, 1)"> Joe Belliotti</strong><span style="background-color: rgba(0, 0, 0, 0); color: rgba(0, 0, 0, 1)"> and </span><strong style="background-color: rgba(0, 0, 0, 0); color: rgba(0, 0, 0, 1)">Rebecca Jolly</strong><span style="background-color: rgba(0, 0, 0, 0); color: rgba(0, 0, 0, 1)"> provide an insider's guide to utilizing music as your most powerful branding asset. They introduce Brand dB, their proprietary methodology, reveal the secrets of the industry, and provide a roadmap for long-term success. The first resource of its kind, </span><em style="background-color: rgba(0, 0, 0, 0); color: rgba(0, 0, 0, 1)">How Music Grows Brands</em><span style="background-color: rgba(0, 0, 0, 0); color: rgba(0, 0, 0, 1)"> is an empowering exploration of the power-and potential-music has to shape culture and drive business.</span></p>
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