How Not to Sell: A Sales Survival Guide

How Not to Sell offers every level of salesperson useful tips and strategies to make mediocre salespersons more effective and superior salespersons really effective. A must read. Michael Farmer CEO Innova-LearningThroughout my career Ive read many books about sales and I often find myself thinking about the differences between what authors write and reality as I know it. I have yet to come across anything that provides a realistic characterization of the field. No sales person is admitting what they did wrong and certainly none are writing about how a majority of the time success has as much to do with luck and circumstances than art and skill. No one is writing about reality until this book. If you have ever posted something to social media about your sales job like #winning or #hustle this book will surprise you. Because for me being in sales has never been about waking up grabbing a protein bar and energy drink and following one of the so-called sales gurus 15 steps. To me sales is about survival. In some jobs its been week to week in others year to year but nevertheless survival. Rashad Daoudi has lived the game and understands the grind that sales is. His book reflects this and his ability to separate fiction from reality. Todd Svec Vice President K-12 Solutions