How Pleasure Works

Why is an artistic masterpiece worth millions more than a convincing forgery? Pleasure works in mysterious ways as Paul Bloom reveals in this investigation of what we desire and why. Drawing on a wealth of surprising studies Bloom investigates pleasures noble and seamy lofty and mundane to reveal that our enjoyment of a given thing is determined not by what we can see and touch but by our beliefs about that thing's history origin and deeper nature.