How social media has impacted global ethical consumerism

In 2011 the UK ethical consumerism market was worth over £50 billion. As an ethical consumer and a social media fanatic I found social media increasingly feeding my purchasing behaviour thus wanted to investigate this relationship. Numerous academics such as Rest (1979) Jones (1991) Tallontire et al (2001) Bray et al (2011) have all viewed ethical consumerism as quite a simple process. In this book I will redesign this process investigating what role if any do the likes of YouTube Facebook and Online Blogs etc have in the ethical consumerism process does government censorship gender or national culture influence this process and ultimately how are purchasing decisions impacted.