How to Ask Survey Questions

<p>I am truly amazed at how complete this booklet is. What a wealth of material to help in developing questions!</p><p>--Bonnie Rader <i>California State University Long Beach</p></i><p>Aimed at helping readers prepare and use reliable and valid survey questions <b>How to Ask Survey Questions 2<sup>nd</sup> </b>shows readers how to do the following: </p><p>* Ask valid and reliable questions for the context</p><p>* Determine whether to use open or closed questions</p><p>* Choose the right type of measurement (categorical nominal or ordinal) for responses to survey questions</p><p>* Ask questions that get at attitude behavior and knowledge</p><p>* Develop factorial conjoint and Internet survey questions</p><p>New to this edition is coverage of focus group questions the characteristics and uses of factorial questions and conjoint analysis questions and the principles underlying Internet survey questions.</p>