How to be an Overnight Success

When the skincare company Rodial launched its cult snake serum the press quickly called the business an overnight success. However Rodial's founder Maria Hatzistefanis had been toiling for 18 years building the company from scratch in her bedroom. Now the beauty boss sets out to demonstrate how her success stemmed from sheer hard work tireless efforts and a lot of patience. She did it by worked hard surrounded herself with the best created buzz and built her own personal brand now a favorite with high-profile models and media personalities including Poppy Delevingne Daisy Lowe Erin O'Connor Jade Jagger and Kylie Jenner. She believes anyone can do this and her book shows how.