How to Build Your Brand

<p>Brand Strategy is the most important marketing talent. A 2020 Gartner Survey of 400 CMO's cited Brand Strategy as the most needed skill more valuable than analytics UX digital commerce. </p><p>Previous books on the subject analyze the qualities and characteristics of well-regarded brands. What these books don't offer are the how to's of branding. This book empowers readers by teaching them the author's unique time-tested Success Model and step-by-step repeatable method for successful brand building. </p><p>After reading this insightful book you will learn how to: </p><ul> <li>Develop big picture insight that inspires big brand ideas </li> <li>Use imagery to understand the fundamental human values that give our life meaning as well as learn about the feelings that reveal our hopes and dreams. </li> <li>Develop highly motivating brand concepts that link to our values and aspirations. </li> <li>Create the tactical roadmap to implement the concepts. </li> </ul><p>The author clearly shares the: </p><ul> <li>Success Model that defines the world's most successful brands. </li> <li>Case studies that demonstrate the Model in action.Step-by-step method to implement the model. </li> <li>The evidence -- scientific and psychological --.that supports the model and method. </li> </ul><p>Essentially this book empowers readers to become skilled brand builders enabling them to succeed personally socially and professionally.</p><p><strong>For more information on this book please visit</strong>: www.howtobuildyourbrand.net </p>