How to Create Demand for Your Service

If there is an unlimited supply your product becomes a commodity. Limit the supply the demand increases and the value goes up. A restaurant always had a line waiting to get in to eat. When asked why he didn't expand his seating he said that waiting in line was part of the mystique of eating at his establishment and if that changed he might lose business. If people think a place is worth waiting in line for it must be great.