How to Go Digital

<b>Advice on how companies can succeed in the new digital business environment.</b><p>The most important skills a leader needs to succeed in a digital environment are not technical in nature but managerial--strategic vision forward-looking perspective change-oriented mindset. A company's digital transformation does not involve abandoning widget-making for app developing or pursuing disruption at the cost of stability. Rather it is about adopting business processes and practices that position organizations to compete effectively in the digital environment. More important than technology implementation are strategy talent management organizational structure and leadership aligned for the digital world. <i>How to Go Digital</i> offers advice from management experts on how to steer your company into the digital future.</p><p>The book will put you on the right strategic path with articles from <i>MIT Sloan Management Review</i> on developing a digital strategy reframing growth for a digital world monetizing data and generating sustainable value from social media. Talent acquisition and retention are addressed with articles on HR analytics data translators and enabling employees to become brand ambassadors outside of the office. Operational makeovers are discussed in terms of sales services new technologies and innovation.</p><p><b>Contributors<br></b>Allan Alter Stephen J. Andriole Bart Baesens Gloria Barczak Cynthia M. Beath Alpheus Bingham Didier Bonnet Chris Brady Joseph Byrum Marina Candi Manuel Cebrian Marie-Cécile Cervellon Simon Chadwick Sophie De Winne Mike Forde Gerald C. Kane Rahul Kapoor David Kiron Thomas Klueter Mary C. Lacity Rikard Lindgren Pamela Lirio Tucker J. Marion Lars Mathiassen Pete Maulik Paul Michelman Narendra Mulani Pierre Nanterme Doug Palmer Alex Sandy Pentland Anh Nguyen Phillips Frank T. Piller Iyad Rahwan Deborah L. Roberts Jeanne W. Ross Ina M. Sebastian Luc Sels James E. Short Fredrik Svahn Steve Todd Leslie P. Willcocks H. James Wilson Barbara H. Wixom</p>