How to Grow Enrollment in Online Higher Education

<p><i>How to Grow Enrollment in Online Higher Education</i> offers practical guidance on how to more effectively attract and recruit students to online college and university programs. Despite the proliferation of online degree and certificate programs only a handful of large name-brand institutions have the resources to master the challenges of marketing and recruitment. This book includes a first-of-its-kind blueprint for colleges and universities working to set up online programs that can grow their enrollment and support their operations financially. These accessible chapters provide step-by-step marketing strategies detail the specific needs and values of fully online enrollees and explore the staffing talent and technologies needed to competitively recruit new students.</p>