No other book exists that offers in such great detail practical strategies for making a powerful trailer. -SCOTT ARUNDALE author of Modern Post: Workflows and Techniques for Digital FilmmakersA practical master class in the basics of effective movie promotion. -KIRKUS REVIEWSThe movie trailer is king!As in all fields the product is secondary; it is promotion that takes center stage. When a movie takes off in its opening weekend at the box office it is because of the promotion of that movie. A film is not rewarded for its quality. It is rewarded for the quality of its trailer.Making one however is a different matter.In How To Make Blockbuster Movie Trailers trailer producer Tom Getty opens his studio to reveal the fundamentals of making top-flight movie trailers. Never before have the secrets of Hollywood trailer-making been revealed-until now.- The universal appeal of all blockbuster films- The secret ingredient of successful movies- How to sell story with film- Capture the audience's imagination- Examples from popular movie trailers- How to make trailer music- Persuade audiences with images- Capture the imagination with sound- Create blockbuster movie titles- And more!