How to Make People Do What You Want

About The Book

<p>Some people get away with everything. They ask you say yes. They suggest you find yourself doing it. They walk in a room things shift.</p><p>It's not luck. And it's not personality. It's method.</p><p>Most books on influence either get academic (Cialdini-level) or sleazy (door-to-door sales). This one stays in the middle: practical psychology you can run today ethically on people who matter - clients coworkers partners kids.</p><p><strong>Inside you get:</strong></p><p>· The four cognitive biases doing 80% of the work in human decisions. Names you've heard. Applications you haven't.<br>· How to seed a request hours before you make it. The pre-suasion play that drops resistance to almost zero.<br>· Reading body language before someone speaks. Three signals. Each one tells you whether the answer is already yes.<br>· Why your no gets reversed in negotiations. Two words you're saying that flip the frame.<br>· The Ben Franklin effect - older than its name weirder than it sounds works every time.<br>· Subtle pressure that doesn't feel like pressure. Used right the other person thinks it was their idea.</p><p>This isn't manipulation 101. It's communication for adults who are tired of being bulldozed.</p><p>If you've ever walked away from a meeting wondering why you agreed to something you didn't want this book is the antidote - and the toolkit.</p><p>Read it once. Run one technique a week for a month. Watch the room change around you.</p>
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