How to Run a Successful Design Business

The design sector has expanded rapidly in recent years and now covers a wide range of specialist disciplines from branding and communications to product commercial interiors and digital. Yet design firms often lack long-term vision strategies and plans and research from the Design Council shows that far too many suffer from poor profitability. Shan Preddy believes that the more a design firm knows about business the more successful it will be both creatively and financially. That's why she has gathered over 80 design-sector experts from different fields - advisors practitioners clients and representatives from design organisations - to provide you with information suggestions guidelines and thought-provoking opinions. Whether you're experienced or just starting out How to Run a Successful Design Business: The New Professional Practice covers everything owners and managers of design firms need to know.