How to Run an Annual Business Appeal

How does your nonprofit organizations fundraising team approach the business community for support?Sadly for many organizations the answer is We dont! For others it is seeking sponsorship of their events. Some apply for corporate foundation grants. Or perhaps they call their local businesses when they need gifts-in-kind or maybe for a gift certificate for their silent auction. Some have even joined their local chamber of commerce gotten the mailing list and sent an initial letter to member businesses asking for donations (horrors!). Whats wrong with all these methods? In How to Run an Annual Business Appeal you will find out the pros and cons of these approaches and how you can be much more effective with your business fundraising by running a volunteer-driven annual business campaign. Well show you how to identify business prospects within your community how to build relationships with business leaders who will serve as volunteers in a peer-to-peer fundraising appeal and how to recruit organize work with train and retain these volunteers. So grab this fast-reading book if you want to be more successful in approaching your business community.Summary Outline of Book: Chapter One: What Is the Best Way to Approach Businesses?Chapter Two: Finding Prospective Business Donors Chapter Three: How Do You Build Relationships with Business Leaders?Chapter Four: Organizing Your Annual Business AppealChapter Five: Organizing the Volunteer StructureChapter Six: Finding and Recruiting VolunteersChapter Seven: Making the CallsChapter Eight: ReportingChapter Nine: Bringing It All TogetherAbout the Nonprofit Quick Guide SeriesHow to Run an Annual Business Appeal is written for busy executive directors development professionals and board members who want to run a successful annual business appeal. As a Nonprofit Quick Guide(TM) you can read it in one sitting or grab a few chapters over lunch. More importantly it gives you practical advice that you can easily implement without spending a ton of money.