English
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About The Book
Description
Author
We remind you that this book is a marketing file. This marketing dossier explains the fall of the Abercrombie & Fitch brand in Europe but also in the US. A too complex positioning with a CEO who likes Bad Buzz and the missed turn in digital. We propose several recommendations and a new marketing mix to help the brand regain its growth and appeal to the public.
Piracy-free
Assured Quality
Secure Transactions
Delivery Options
Please enter pincode to check delivery time.
*COD & Shipping Charges may apply on certain items.
Review final details at checkout.
Details
ISBN 13
9786205886786
Publication Date
-12-04-2023
Pages
-52
Weight
-85 grams
Dimensions
-150x220x3.27 mm
