How to Think like the CEO of the Planet

A must-read wake-up call.   - Ed Catmull former President of Pixar and Walt Disney Animation Studios Picture this you are the new CEO of a multinational company. Unfortunately due to poor previous management the value of your assets is declining and you need to find a way to restore the balance sheet of your company. But there is a twist - Your company is the Earth! What are you going to do to turn the tables around and save it? How to think like the CEO of the Planet: Restoring the declining balance sheet of the Earth a book by Professor Solomon Darwin Haas School of Business UC Berkeley takes a unique approach to the much-debated topic of depletion of natural resources. By providing a personality to the assets of the Earth such as the air oceans and forests this book allows them to voice their feelings and the hardships they have endured.  This isnt a cry for help but a wake-up call to instill hope rather than regret in its readers. How to think like the CEO of the Planet evaluates the condition of the Earths assets to form a Balance sheet and presents choices that can be made to ensure sustainability. In addition the use of uplifting real-world examples such as the Smart Village Movement in India stimulates the minds of the readers and helps them come up with creative solutions to restore the declining balance sheet of the Earth.  Please visit: to learn more about the initiative and submit your innovative ideas.