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About The Book
Description
Author
Advertising's greatest single contribution to business is its ability to build brands and this comprehensive volume covers all aspects of this critical marketing process. An authoritative cast of chapter authors examines all aspects of brand management brand equity new and mature brands and`brand magic.' The brand magic is also extended in unexpected new areas such as political marketing green marketing and the arts.
Piracy-free
Assured Quality
Secure Transactions
*COD & Shipping Charges may apply on certain items.
Review final details at checkout.
₹13042
₹13743
5% OFF
Paperback
Out Of Stock
All inclusive*
Details
ISBN 13
9780761912439
Publication Date
-13-07-1999
Pages
-406
Weight
-548 grams
Dimensions
-152x229x21.13 mm
