How to Use Marketing Techniques to Get a Great Job

<p>When we apply for a job we are essentially trying to sell ourselves. If we understand the process of marketing we can make that sale a lot easier. This requires a plan that includes a deep understanding of our target audiences an understanding of our strengths and weaknesses an understanding of the benefits we can offer and a knowledge of the 4 Ps product place price and promotion.</p><p>Add to this an ability to differentiate and position ourselves in the crowded marketplace and to use promotional tactics to rise to the top of the applicant pool we can get the job of our dreams. When we master these skills we make the chore of getting a great job the job we want more a certainty than a hopeful wish.</p><p>This book will show you how to network better how to create an effective email pitch write a powerful resume and cover letter and how to persuade recruiters that you offer the most value to satisfy their needs. This book will make you a pro at marketing yourself!</p>