How to Write a Great Business Plan

<b>In <i>How to Write a Great Business Plan </i>Harvard Business School professor William A. Sahlman provides a framework that assess the four interdependent factors critical to every entrepreneur and</b><b> new business venture.</b><br>Judging by all the hoopla surrounding business plans you'd think the only things standing between would-be entrepreneurs and spectacular success are glossy five-color charts bundles of meticulous-looking spreadsheets and decades of month-by-month financial projections. Yet nothing could be further from the truth. In fact often the more elaborately crafted a business plan the more likely the venture is to flop. <p/>Why? Most plans waste too much ink on numbers and devote too little to information that really matters to investors. The result? Investors discount them. <p/>In <i>How to Write a Great Business Plan</i> William A. Sahlman shows how to avoid this all-too-common mistake by ensuring that your plan assesses the factors critical to every new venture: <br><ul><li>The people-the individuals launching and leading the venture and outside parties providing key services or important resources</li><li>The opportunity--what the business will sell and to whom and whether the venture can grow and how fast</li><li>The context--the regulatory environment interest rates demographic trends and other forces shaping the venture's fate</li><li>Risk and reward--what can go wrong and right and how the entrepreneurial team will respond</li></ul>Timely in this age of innovation <i>How to Write a Great Business Plan</i> helps you give your new venture the best possible chances for success.