English
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About The Book
Description
Author
A practical guide for developing and writing a strategic marketing plan for health and human service organizations this comprehensive volume takes professionals through the major steps of the marketing planning process. In addition to a useful overview of the basic marketing components detailed descriptions of the application of market planning principles to health care organizations are consistently emphasized.
Piracy-free
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*COD & Shipping Charges may apply on certain items.
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Details
ISBN 13
9780866564502
Publication Date
-01-01-1985
Pages
-184
Weight
-334 grams
Dimensions
-156x216x11.45 mm
