The How You Play the Game

<p><strong>A story of passion and commitment and faith?qualities that drove one working-class kid to not only build a sports empire but also to change the way the entire sports industry has done business.</strong></p><p>This book is a tale of determination faith and most assuredly good timing and good luck. In truth this isn't one story?but many.?Sports executive and businessman Jerry Colangelo weaves together a lifetime of great moments in sports and tense times in business.</p><p>In <em>How You Play the Game</em> sports executive and businessman Jerry Colangelo details a lifetime of stories including: </p><ul><li>How he emerged from the tough streets of Chicago Heights as a high school and college sports star.</li><li>How he helped create and build the Chicago Bulls?at a time when the NBA was a second-tier professional league and two basketball teams had already failed in the Windy City.</li><li>How he moved to Arizona and started the Phoenix Suns an organization that fought its way to become the ninth richest franchise in all of sports.</li><li>And how he then began baseball's newest team the Arizona Diamondbacks.</li></ul><p>Peppered with stories about players and coaches including Charles Barkley and Connie Hawkins Red Holzman and Buck Showalter as well as owners general managers investors reporters and more <em>How You Play the Game</em> is truly an insider's look at the sports world.</p>