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About The Book
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The book presents a detailed and authoritative exposition of the basic principles of thesubject. ? It focuses on clarity of the fundamental concepts and explains them according to theneed of students. ? The organisation of content in this book is such that it provides the reader with a logicalsequence of events that aids learning. ? This book is a perfect choice for any introductory Management course (BBA BBM MBABCA MCA) as well as a valuable reference tool for students throughout their academicand business careers. ? The explanation of each topic is supported by figures graphics charts and tables. Eachtopic or sub-topic is further illustrated with examples. ? Each chapter ends with related questions for discussion which helps studentsrecapitulate all that has been covered in the chapter. ? This book is written in simple and lucid English so that the contents are easy tounderstand.