Humanizing B2B

<p>If you want to move products you need to move people. And if you want to move people you need to move minds.</p><p>This is what modern B2B marketing is all about.</p><p>It's time to wake up to the power of branding purpose stories emotion people and culture to drive growth.</p><p>There is something incredibly exciting happening in B2B land. Freed from a narrow focus on performance marketing brands are becoming more interesting and more relevant.</p><p>This book brings together the latest thinking on humanized B2B marketing to help leaders and their businesses grow dominate their categories and become meaningful in today's demanding world.</p><p>PAUL CASH is a creative entrepreneur and storyteller on a personal mission to humanize B2B marketing. Recognized as one of the Top 20 most influential B2B marketers he is the founder of Rooster Punk the go-to agency for B2B storytelling.</p><p>JAMES TREZONA is a strategist marketeer and MD of Rooster Punk. He uses the power of storytelling to empower businesses to reap the rewards of putting purpose at the heart of their business.</p>