Hype Yourself

<p>***BUSINESS BOOK AWARDS 2021 SHORTLISTED TITLE***</p><p><i>Hype Yourself </i>is an invaluable toolkit for getting you and your business featured in the media: newspapers magazines radio and TV. Crammed full of insider advice from the building blocks of your PR strategy to the execution of creative campaigns it includes expert tips from journalists and industry specialists and is supported by a stack of online resources.</p><p>Lucy Werner is founder of The Wern a PR and branding consultancy and training hub for startups entrepreneurs and independent brands. She is also a writer speaker blogger teacher and podcaster on all things brand building for small businesses.</p>