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About The Book
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I CAN RELATE may be the most important book you read for your entertainment or sales career! Add a whole new dimension to your bits and presentations. The ICR system takes things that relate to your target and combines them to strike more responsive chords with your listener or client. You want your audience to remember you when rating time comes. If you are in sales you want to be imaged better for recall when your clients decide between you and the competition! The I CAN RELATE system is fun and practical! Read about on-the-air and on-the-street examples of ICR at work. This book is a great tool for those who want to be #1!