I Did What I Had To Do

“A remarkable book about a remarkable personality―unique in India’s post-independence economic history. Madan’s journey in building an Indian MNC straddles 20th century conservatism and 21st century globalisation and is a must read for entrepreneurs of all hues.” - PD Rai  Former Lok Sabha MP Sikkim“Madan’s story would help millions of entrepreneurs across the world. The book will motivate the reader to develop the ability to take risk cautiously and will satiate his thirst for constant learning. This thought-provoking book will be a very useful resource for students and libraries globally.” - Dr Sharad Sarin Former Senior Professor XLRI Jamshedpur“This is a fascinating book about a honourable man who prioritizes integrity and regard for others over self-preservation and not so as to seek recognition but as a matter of an inner stance of self-regard. Unsurprisingly we read about a list of things for which he is then honoured such as being trusted and loved by his team having his advice taken by mentees and people foregoing economic benefit to work for him. Here finally is a book about a capitalism of regard for others before oneself.” - Errol D’Souza Director IIM Ahmedabad“The biography explores the strategic and tactical business decisions made in the crucible of the most challenging situations: setting up a collaboration with a world leader in the pre-liberalisation era establishing a marketing organisation worldwide making international acquisitions and successfully handling seemingly unworkable international investments. The ethics values mission and vision of Madan are clearly discernible.”- Dr Abhinandan Jain Former Professor IIM Ahmedabad