IBPS has announced a total number of 710 vacancies for various posts of Specialist Officer. Aspirantswho wish to join any of the public sector banks as Specialist Officer must prepare themselves well as perthe exam pattern & syllabus.Start your preparation with the freshly updated edition of “IBPS SO MAIN- Marketing Officer 15Practice Sets” which has been consciously designed by keeping in mind the needs of banking aspirants.As the title suggests this book contains 15 Practice Sets arranged orderly with different elements indifferent sections. Along with this complete study material on Marketing is provided on the basis ofprevious exams to get a hold on different chapters. Aspirants can access these Practice Sets online topractice well and ace the exam in First attempt. This book offers:1. A complete study and practice material for IBPS SO MAIN Exam2. 15 practice sets are divided into 3 sections for rigorous practice3. Section1: Revision Round for quickly revise the chapters4. Section2: 15 full length Crack Sets based on exam pattern for practice5. Section3: The Real Nut contains past year’s exam papers to understand exam pattern6. Well-detailed explanations of all Practice Sets questionsTABLE OF CONTENT:SECTION 1: REVISION ROUND (Introduction and Concepts of Marketing Marketing Mix and MarketingEnvironment Marketing Research and Consumer Behaviour Marketing Segmentation Targeting andPositioning Product and Product Life Cycle Price of Goods and Services Branding packaging andLabelling Advertising Sales Promotion Public Relations and Direct Marketing Channels of DistributionModern Aspects of Marketing Corporate Social Responsibility Consumer Protection Rights IntellectualProperty Rights) SECTION II: Crack Sets (1-15) SECTION III: The Real Nuts (20172018 2019 2021)
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