Icons and Idiots
English

About The Book

Most successful leaders are mentally and emotionally askew. Theres a good side which gets the job done. Theres often also a downside that makes them hard to understand or difficult to work for. Its precisely that they are impatient stubborn opinionated unsatisfied and domineering that makes them successful.When Bob Lutz retired from General Motors in 2010 after an unparalleled 47-year career in the auto industry he was one of the most respected leaders in American business. He had survived all kinds of managers over those decades: tough and timid analytical and irrational charismatic and antisocial and some who seemed to shift frequently among all those traits. His experiences made him an expert on leadership every bit as much as he was an expert on cars and trucks. Now Lutz is revealing the leaders - good bad and ugly - who made the strongest impression on him throughout his career. Icons and Idiots is a collection of shocking and often hilarious true stories and the lessons Lutz drew from them. From enduring the sadism of a Marine Corps drill instructor to working with a washed-up alcoholic to taking over the reins from a convicted felon he reflects on the complexities of all-too-human leaders. No textbook or business school course can fully capture their idiosyncrasies foibles and weaknesses - which can make or break companies in the real world. Lutz shows that we can learn just as much from the most stubborn stupid and corrupt leaders as we can from the inspiring geniuses. He offers fascinating profiles of icons and idiots such as... Eberhard von Kuenheim. The famed CEO of BMW was an aristocrat-cum-street fighter who ruled with secrecy fear and deft maneuvering. Harold A. Red Poling: A Ford CEO and the ultimate bean counter. If it couldnt be quantified he didnt want to know about it. Lee Iacocca: The legendary Chrysler CEO appeared to be brillant and bold but was often vulnerable and insecure behind the scenes. G. Richard Rick Wagoner: The perfect peacetime CEO whose superior intelligence couldnt save GM from steep decline and a government bailout. As Lutz writes: Well examine bosses who were profane insensitive totally politically incorrect and who ''appropriated'' insignificant items from hotels or the company. Well visit the mind of a leader who did little but sit in his office. Well look at another boss who could analyze a highly complex profit-and-loss statement or a balance sheet at a glance yet who at times failed to grasp the simplest financial mechanisms - how things actually worked in practice to create the numbers in the real world. The result is a powerful and entertaining guide for any aspiring leader.
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