Identity and Ideology in Digital Food Discourse

Exploring food-related interactions in various digital and cultural contexts this book demonstrates how food as a discursive resource can be mobilized to accomplish actions of social cultural and political consequence. The chapters reveal how social media users employ language images and videos to construct identities and ideologies that both encompass and transcend food.<br/> <br/>Drawing on various discourse analytic frameworks to digital communication contributors examine interactions across Facebook Twitter YouTube and Instagram. From the multimodal discourse of a Korean livestreaming online eating show to food activism in an English blogging community and discussions of a food-related controversy on Omani Twitter this book shows how language and multimodal resources serve not only to communicate about food but also as a means of accomplishing key aspects of everyday social life.