Ignite Topline Growth

<p>Have you ever experienced the frustration of working in an organization where the Go-To-Market (GTM) functions of sales marketing and customer success do not play well together? Perhaps these departments even work in silos that promote goals that seem counter-productive or worse yet in opposition? </p><p><br></p><p>If so you are not alone! GTM misalignment is huge and pervasive yet when teams work in sync they experience tremendous benefits - for their customers and their organization!</p><p><br></p><p>In <em>Ignite Topline Growth: How RevOps and Go-To-Market Alignment Spark Success </em>author Melanie R. Varin uses a business fable to demonstrate issues related to misalignment and outlines a series of steps taken to address it. She then summarizes important key concepts and provides practical exercises for immediate application.</p><p><br></p><p>By reading this book you will understand:</p><ul><li>The four critical elements necessary for strong GTM alignment</li><li>The steps needed to put those elements in place</li><li>The magnitude of benefits you and your teams are likely to enjoy because of great alignment</li></ul><p><br></p><p><em>Ignite Topline Growth: How RevOps and Go-To-Market Alignment Spark Success </em>is a how-to book that benefits all GTM team members especially business leaders who recognize the need for change and are willing to make alignment a reality!</p>